I'm not going to go into conversion rates and exact numbers for the moment. I avoided that in the blog post mostly because we haven't, as a team, had the conver

I'm not going to go into conversion rates and exact numbers for the moment. I avoided that in the blog post mostly because we haven't, as a team, had the conversation about how much we want to publish in that regard, and I don't want to make any unilateral decisions about it. I will say that most of the current customers do know us, but a majority of them know us because they have some business relationship with my partners, Cirion Group. It makes sense because it was these same clients who first made the need for such a product known to my partners, and who, however indirectly, sparked the idea that made this happen. Also, most of our advertising has been word of mouth up until this point and will likely stay that way until we fix the messaging problem. So, do they know us? Yes. Are they are posse of friends? No. There's no quid pro quo. They're people who, like us, are running a business, and aren't likely to buy something because it'll make our socks roll up and down.