Gladwell is citing several academic studies on priming-- they aren't "arguments". That said, of course, studies can be biased. But there's a pretty healthy su

Gladwell is citing several academic studies on priming-- they aren't "arguments". That said, of course, studies can be biased. But there's a pretty healthy supply of scary priming studies. > Priming has similar effects as hypnosis, and is increasingly believed to be linked. I don't know if there is any link between priming and susceptibility to hypnosis (do you have a source for that?). Even if there is, it certainly isn't a solid enough link to say that people who are resistant to hypnosis are always immune to priming. I have a degree in psychology-- but it's admittedly dated. > We have to be careful of the unconscious effects of priming we place all around ourselves, because the conscious use of priming in wide civilization will likely have the opposite effect of what we desire. Well, the REST of us do. You don't, due to your special mind powers. ;-)