Making accessibility a priority takes a lot of extra effort and time and often seems unimportant, especially if your target audience is more specific and doesn'

Making accessibility a priority takes a lot of extra effort and time and often seems unimportant, especially if your target audience is more specific and doesn't focus on the sick or elderly specifically. It should pay off however as it normally forces you to stick to best practices in coding and design, and to keep the end user in mind, and make the product better for everyone. Ideally it should be one of the fundamentals your product is built on, not an afterthought once you start getting support mails about it - however perhaps that just doesn't work in a startup environment where you need to get out a MVP and iterate fast. Outside of that, I think a change in culture is needed to make accessibility a core component of product management.