They focussed on an increase in quality of product, and tried to simplify pricing, so you wouldn't have to wait for the coupon / sales date to get a good price

They focussed on an increase in quality of product, and tried to simplify pricing, so you wouldn't have to wait for the coupon / sales date to get a good price on merchandise. Turns out, though, that people like sales, and coupons. I don't actually know if they are apologizing for the increased quality, or the lack of sales/coupons. [Edit: Doh, I just watched it a couple more times - you're right - what, actually are they apologizing for?]