Did no one else notice that this paper was authored by the C-Store guys, the ones that went on to create and found Vertica (specifically Stonebraker)? They have

Did no one else notice that this paper was authored by the C-Store guys, the ones that went on to create and found Vertica (specifically Stonebraker)? They have an intense bias against map/reduce, as could be expected. As well, one important fact that people seem to have missed is that they admit that m/r was better at loading the tuning the data, a task which in its regular name (ETL) dominates most data warehousing workloads. Finally, please note the price tags on the solutions advocated by this paper. They are far out of the reach of any startup founders reading this paper. I looked at them at both Commerce360 and Invite Media and they were just nowhere near reasonable enough for us to replace our existing Hadoop infrastructure with.