Eh, the line about 'forgettable names' is pretty easy to refute. Anything successful on the net has a strange name. Yahoo is the canonical example. Heck they ev

Eh, the line about 'forgettable names' is pretty easy to refute. Anything successful on the net has a strange name. Yahoo is the canonical example. Heck they even made commercials about it. I'm sure Viaweb was easier to remember than interactivestorebuilder.com would have been. All the names of startups on Techcrunch seem pretty memorable to me. Heck I remembered buxfer like a month after I first read about it, without even having been to their site before. I think he had one decent point in among all the confusing incoherent thoughts... the 'do stupid shit faster!' part. I for one, welcome any web application that makes the 'stupid shit' in my life easier to get out of the way, so I can focus on shit of the non-stupid variety.