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I think psychologically the voucher is worth more because it's something they were already going to spend, it's a tangible saving. I'm not a social scientist or
by mcintyre1994 14y ago
I think psychologically the voucher is worth more because it's something they were already going to spend, it's a tangible saving. I'm not a social scientist or whatever, but logically I think that's how people may look at this offer.
I definitely agree that if you're not producing the consumable that's a benefit too (although of course they'd probably use $5 cash to buy a coffee).
- albemuth 14y agoDan Ariely has written about research around this topic: http://danariely.com/2009/08/05/the-trouble-with-cold-hard-cash/ http://danariely.com/2009/08/05/the-trouble-with-cold-hard-c...
- mcintyre1994 14y agoGood read, thanks!
- deleted 14y ago[deleted]