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Along the same lines: I launched a social calendar app with my roommate for students at UMichigan and to initially gain users, we bought $55 worth of pizzas and
by aashaykumar92 13y ago
Along the same lines: I launched a social calendar app with my roommate for students at UMichigan and to initially gain users, we bought $55 worth of pizzas and to get a slice, all students had to do was download our app and register as a user--we setup in one of the busiest halls on campus and needless to say, the pizza ran out pretty quickly.
Looking back, it was great for the numbers and a was a good marketing strategy, but we didn't gain much else from it. I wish we had setup a demo or something of the sort so that we could have also received feedback. Asking vital questions about the product should be geared toward customers, not as much founders, and we learned that the hard way.
- weisser 13y agoSome guys with an app paid for all food orders during a 4 hour block (10pm-2am) at a popular foodtruck at SXSW. All you had to do to get a free ~$7 burrito (some people got a bunch of stuff) was to download their app and create a photo album. While this boosted downloads during that time period I have not looked at the app (I don't even remember what it was called) since. It would have been more memorable if they had discussed the app with me for the free burrito.
- darkstar999 13y ago> I don't even remember what it was called Don't let that happen, people! If you are paying $7+ just to get someone to install your app, make it worth it!
- weisser 13y agoExactly. Sating my apetite for a burrito at 1:50am will make me happy but there are better ways of generating more interest and in a way that people will remember for less money.