I would treat this like a desert wine. You're not going to drink the whole bottle, but a small glass at the end of dinner is nice. You could do the same on an e

I would treat this like a desert wine. You're not going to drink the whole bottle, but a small glass at the end of dinner is nice. You could do the same on an e-commerce site - work through the checkout process normally, and then make "Confirm purchase" button more fun to click.