>Actually, likes and shares may make people feel like they did their part and can move on. That is true. Perhaps people who donate can share a different messa

>Actually, likes and shares may make people feel like they did their part and can move on. That is true. Perhaps people who donate can share a different message. Not everyone on FB may be able to donate, but they will help spread the word which may prompt someone in their network to donate. Ignoring this base might not be smart, but yes, the message should be to donate instead of like/share/retweet.