> If the logo pictured therein represents the mockup he gave to the designer, I hope he'd be prepared to have it entirely modified or discarded. The logo is bus

> If the logo pictured therein represents the mockup he gave to the designer, I hope he'd be prepared to have it entirely modified or discarded. The logo is busy, repetitive, and difficult to digest. He adresses the quality of the current logo in a comment, in reply to an anonymous commenter who said something along the same lines (but much more rudely). "Nope, wasn't "implying" that! In fact, a careful read would have indicated the Chowhound logo was NOT created according to this advice. It was, in fact, done by a pro with vast experience, "condensation" or not. "You clearly have no idea what a graphic designer does" Well, hmm. Actually, you, like many (though by no means all) graphic designers, have no idea what a graphic designer ought to do. I'll explain: The function of graphics for commercial use is not to impress graphics people. Its purpose is to set a tone and demarcate a brand for a given market. Chowhound reached nearly a million people and became a nationally-known brand with a marketing budget of exactly zero. A great many people grew emotionally attached to the brand as soon as they came through our door, and identified with it quite strongly. All along, graphics pros such as yourself denigrated our design (totally their right, of course!). But I'd say the design was awesome....not to impress the likes of you, but to accomplish our goal: to attract and engage a vast number of eaters of a certain stripe. THAT'S what a (good) graphic designer does. A bad designer designs to please other designers."