4 ms·

Your children’s profile photos and names (added during registration when the app is first installed) are included in the email. Isn’t that cute? This immediatel

Your children’s profile photos and names (added during registration when the app is first installed) are included in the email. Isn’t that cute? This immediately grabs the interest of the recipient.We think this makes it incredibly more likely that they will use the app. Make the pictures bigger, and include a picture of some art. Also, don't think. Test. You can't guess your way to success. I see some issues with the ad you are currently sending, and testing would allow you to discover which (I'm not telling). Also, this is a bit creepy. Once you start spamming the address book of your users, a lot of people will get pictures of the children. People who should not know them. But when the recipient downloads the app, there is no way for artsnapz to know that they were invited by you. And this is where the Invite Code comes in - that’s the alphanumeric code ‘123ABC’ above. This code is generated uniquely to track each invitation you email out. Can't you use an URL? The extra step typically reduces conversions. I think this is a rather creepy product, and has many potential legal issues. Though the financials look good, given how this "company" can start selling overpriced printouts of the "art" to family members. Given 10,000 families. Three users per family (uncle, parent, grandparent). One printed art per month. Say $5 per printed art. That's a good amount of money for a simple social sharing app.

comatose_kid 13y ago
(artsnapz founder here) Thanks for the feedback. We don't (now or ever) plan on spamming the address book of our users. We didn't show the entire flow, but the user chooses who the email is going to - it comes up in the standard email dialog & they see it before they hit 'send'. Try the flow, we don't think it is creepy at all but if you still do, shoot me an email with suggestions - ajay@a4labs.com. We are parents ourselves and are very sensitive to our children's privacy.
- orangethirty 13y ago
  Are you A/B testing?
  - gfodor 13y ago
    Depending on how many users this app has, A/B testing may not be possible. After working for a larger company that had lots of traffic, I started to take it for granted that I could run an experiment for a day and get an answer. When bootstrapping a new product, you just have to throw stuff at the wall based on intuition (and customer development) and hope something clicks so you can get that stream of traffic to A/B test with.
    - orangethirty 13y ago
      You can run very small tests, though. They will not scale, but will give some insight into what the current user base prefers.
      - gfodor 13y ago
        That all depends if you can get statistical significance. The catch-22 here is that the only way to really get statistical significance without a lot of data is to have a clear winner, which would have probably jumped out as a better solution regardless of how rigorous your testing methodology is. The worst thing you can do is run a test and jump to conclusions based upon limited data.

comatose_kid 13y ago

(artsnapz founder here) Thanks for the feedback. We don't (now or ever) plan on spamming the address book of our users. We didn't show the entire flow, but the user chooses who the email is going to - it comes up in the standard email dialog & they see it before they hit 'send'. Try the flow, we don't think it is creepy at all but if you still do, shoot me an email with suggestions - ajay@a4labs.com. We are parents ourselves and are very sensitive to our children's privacy.

orangethirty 13y ago
Are you A/B testing?
- gfodor 13y ago
  Depending on how many users this app has, A/B testing may not be possible. After working for a larger company that had lots of traffic, I started to take it for granted that I could run an experiment for a day and get an answer. When bootstrapping a new product, you just have to throw stuff at the wall based on intuition (and customer development) and hope something clicks so you can get that stream of traffic to A/B test with.
  - orangethirty 13y ago
    You can run very small tests, though. They will not scale, but will give some insight into what the current user base prefers.
    - gfodor 13y ago
      That all depends if you can get statistical significance. The catch-22 here is that the only way to really get statistical significance without a lot of data is to have a clear winner, which would have probably jumped out as a better solution regardless of how rigorous your testing methodology is. The worst thing you can do is run a test and jump to conclusions based upon limited data.