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Seems like they want it both ways. They put share and like and follow buttons all over their site, but then they say it's meaningless. "Likes" seem very simil
by smackfu 14y ago
Seems like they want it both ways. They put share and like and follow buttons all over their site, but then they say it's meaningless.
"Likes" seem very similar to ads and mailers. They generate donations. At least Likes don't cost Unicef anything... that mailer they send me stops some kid from getting a polio vaccination.
- UVB-76 14y agoThey're not saying it's meaningless, just that it's not going to have any direct impact.
- nijk 14y agoDo you have an A/B test to back up your claims of fundraising effectiveness? Fundraising finances vaccinations.
- smackfu 14y agoOh, on average, I'm sure the mailers have a net positive, or at least I hope so. I'm saying the particular mailer they send me is costing money and they aren't getting a donation from me because I already have my charities, so it's actually worse than me Liking one of their posts on Facebook.