Agreed. The insidious thing about this article, though, is that the author is feeding into startup-wannabe culture by catering to the question that is the firs

Agreed. The insidious thing about this article, though, is that the author is feeding into startup-wannabe culture by catering to the question that is the first out of the mouth of the most clueless "idea guys". It almost seems like a ploy for page views given that the rest of the article is fairly reasonable and I have no reason to doubt the author's credentials.