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As a side note, the whole "Mention your competitors" is far less done in the UK. Either it's against rules, or it's a matter of etiquette, not sure which. I wa
by axod 18y ago
As a side note, the whole "Mention your competitors" is far less done in the UK. Either it's against rules, or it's a matter of etiquette, not sure which.
I was quite surprised when I first saw some US TV adverts picking apart the competition.
- eru 18y agoIn Germany it is not done much either. As far as I know it was forbidden until a few years ago, and companies just have not started to do comparatice adverts. Perhaps they can still get sued saying the wrong things.
- philwelch 18y agoI grew up watching Canadian TV. This was like 10 years ago or more, but back then, Canadian ads would make veiled references to the competition without naming them or showing them. I was surprised when my parents finally got a satellite dish and I saw American ads naming their competitors.