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What are they making money off? I have never heard of anyone clicking an ad on facebook. (conversely I have met few Internet users who have NOT clicked a Google
by ajju 18y ago
What are they making money off? I have never heard of anyone clicking an ad on facebook. (conversely I have met few Internet users who have NOT clicked a Google ad)
They could be selling data/information. If so, I hope it's anonymized.
- drusenko 18y agoi have clicked on facebook ads, when at times they are actually really interesting to me. not often, but a few times. i probably click on google ads about the same amount (rarely) and otherwise never click on other ads across the web.
- ajju 18y agoLike I said elsewhere, I may just not be in the right demographic of facebook ad clickers. (Just another way of saying maybe I am getting old :)
- drusenko 18y agoor you might not have run into a very well targeted ad yet. i've run into a few ads related to some of my very niche interests and musical tastes that have definitely caught my eye.
- randallsquared 18y agoI have the same experience: I've clicked on facebook and google ads at about the same rate (maybe 5ish times each) in the last year.
- fizx 18y agoI'd tell you what I'm getting insane clickthrough on, but I don't want the competition, thanks. Some ads target REALLY well.
- cellis 18y agofull disclosure: I build/make money from facebook apps Facebook made under $300 million last year, was a little shy of breaking even... Why is this surprising to so many? There are dozens of developers that are netting 100k+ a month (yes i actually talk to one of them quite often), and at least half of this is from ads. Facebook is the largest social network in the world and growing at about 1 million users a day; why is it a surprise that they are actually almost break even?
- ajju 18y agoMy surprise is largely based on the recently published articles suggesting their burn rate was something insane like $200M / year. On the other hand if there are developers making $100k+ a month based on ads, I guess I am just the wrong demographic for facebook ads.
- JabavuAdams 18y agoGood for you! It's not so great for Facebook's investors, though. FB: Hi, we're a conduit that funnels small sums of money from millions of people into a smaller number of developer's pockets. Investors: So, how much of that do we get? FB: Um. Almost 0, but we're working on that. Investors: ...
- byrneseyeview 18y agoSurely the same could be said of Google. Their revenue is some tiny fraction of 1% of the value they create for users.
- JabavuAdams 18y agoGoogle makes more money than it spends. Facebook does not (yet). This is a crucial difference. > Annual income twenty pounds, annual expenditure nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pound ought and six, result misery. -- Charles Dickens
- anamax 18y ago> and at least half of this is from ads What is the other half from? Do facebook users pay for applications? Are users buying services? (I can see a travel agent service.)