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Ask HN:Why is mobile Slate showing me an Ad for carpet installation?
I am reading an article about retirement on 401ks on my mobile phone, but at the top i see an add for carpet installation. This is a financial article and i am based in Los Angeles, the Ad is for a carpet upholstery company based in Columbia MD. This is also a click to call ad, is targeting on mobile totally broken since neither my location or content of the article is used in the targeting?
- gregcohn 13y agoHave you recently searched on this topic or visited sites related to carpet upholstery?
- nashequilibrium 13y agoNo, not at all. I was just surprised how off target this ad was, especially on location since the context is click to call for installation.
- gregcohn 13y agoMy guess is it's bad targeting parameters on the part of the company or whoever is placing ads on their behalf, but it's equally possible that you picked up an attribute that they are deliberately targeting against, without your realizing it. (E.g. you're on a VPN running through DC.)
- chewxy 13y agoyou can chalk this to incompetent ad ops people. When they set up these things in ad exchanges or DSPs, they simply accidentally (or intentionally) set the wrong settings for the campaign