I am not sure why people would use FireSearch.com (instead of Google or Ask.com), or for that matter, why someone who wished to serve up Google Searches would u

I am not sure why people would use FireSearch.com (instead of Google or Ask.com), or for that matter, why someone who wished to serve up Google Searches would use an intermediary like ZuGo.com to serve up their "search start page". What am I missing? What is the business model? Even simpler: What is the traffic model?