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Interesting how he accompanies his text with one of the worst logos I have seen in a while.

• slig 18y ago
  I did't catch that up too, but after he says: "Nope, wasn't "implying" that! In fact, a careful read would have indicated the Chowhound logo was NOT created according to this advice. It was, in fact, done by a pro with vast experience, "condensation" or not."
• paulgb 18y ago
  Keep in mind that it was probably chowhound.com's logo in the late 90s. I agree that it looks ugly now, but in the late 90s it wouldn't have been too out of place.
• coglethorpe 18y ago
  The post reminds me of this comic: http://highered.prblogs.org/files/2007/07/dilbert-graphic-design.jpg http://highered.prblogs.org/files/2007/07/dilbert-graphic-de...
• jhickner 18y ago
  His logo example uses bad typography, questionable color choices, and is too busy. But it also fails one of the most basic, objective tests of logo-ness, which is: Can it be scaled down easily? It can't. There are too many fine details. This is an incredibly common rookie mistake. If you're having a logo done, just think to yourself: would this logo work as well on the spine of a CD cover as it would on a billboard? Someday you will need to print your logo somewhere small. Apple logo, Nike swoosh, facebook's "f", twitter's "t", etc. - Recognizeable at any size. Also ask, would this logo work just as well in 2-color? Because you'll be printing it that way all the time, on invoices, etc.