I'd argue that many bits of user generated content do a better job at establishing an emotional relationship. Take this article for example, which is obviously

I'd argue that many bits of user generated content do a better job at establishing an emotional relationship. Take this article for example, which is obviously "professional journalism" at work. It has the typical, sterile, non-authentic smell to it - nobody in the real world says "30 million Megabits". I have no idea whether I'd be more likely to click on an ad next to this article or next to a youtube clip that made me laugh. But I think the latter...