It can be both. For example, if you find a better way to run a 'newspaper,' then you're disrupting an existing industry, but you could also be trailblazing in t

It can be both. For example, if you find a better way to run a 'newspaper,' then you're disrupting an existing industry, but you could also be trailblazing in the way that you approach it (i.e. a way that no one as ever tried before).