I'm definitely not a fan of letting your customers choose the price, especially in a book like this that could be far far more valuable. Price is a way to send

I'm definitely not a fan of letting your customers choose the price, especially in a book like this that could be far far more valuable. Price is a way to send a signal about what you should expect from the book and can have an impact in how much attention is paid to the advice in the book. Take me for an example. I have hired a coach to help me grow my business, but I'm also attending SCORE meetings. SCORE is free, and the coach is far from it. Sometimes, they both provide similar advice, but when they differ.. guess which one I trust more? Your job as the author is to set up the expectations so that when I read this book I can have a sense of what it's worth to me to read. If I can take the knowledge from this to save $25,000, it's worth a whole lot more to me than $20. The price should be based on the value I can expect from the book, not because other people thought of a number that sounded good. In practical terms, what everyone thinks is useless. The results are what determine the value of what you're sharing.