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The high costs of running YouTube
- tokenadult 18y agoThis article makes the important point that user-generated content is less advertiser-appealing than professionally produced content, because so much of user-generated content is schlocky and likely to degrade any brand advertised on the same screen view.
- moe 18y agoI'd argue that many bits of user generated content do a better job at establishing an emotional relationship. Take this article for example, which is obviously "professional journalism" at work. It has the typical, sterile, non-authentic smell to it - nobody in the real world says "30 million Megabits". I have no idea whether I'd be more likely to click on an ad next to this article or next to a youtube clip that made me laugh. But I think the latter...
- Gibbon 18y agoif the numbers are anywhere close to accurate, that's a hell of a deficit to make up before turning ramen profitable. The coming youtube redesign will likely relegate user-generated content to the backburner in favour of premium offerings. UG content is a nightmare for risk adverse advertisters. Uknown creators and potential copyright infringing content don't make for a great recipe. Not to mention, the bulk of youtube's videos don't exactly have the kind of high production values you'd want to hang your shingles on.