Great design is significantly more than good/trendy aesthetics. I don't think UX and IA can be minimized and made generic enough to fit into a one-size-fits-al

Great design is significantly more than good/trendy aesthetics. I don't think UX and IA can be minimized and made generic enough to fit into a one-size-fits-all theme. You still need to be thoughtful in how you design and display information.