You seem to be confusing a trend towards bespoke consumer products with a rejection of a technological society, when they are not at all the same thing. One is

You seem to be confusing a trend towards bespoke consumer products with a rejection of a technological society, when they are not at all the same thing. One is an upper-middle-class reaction against mass consumerism and has nothing really to do with "technology". The other is the philosophy of the Unabomber, which last I checked had yet to gain much traction in America.