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I don't really understand why Twitter would use another solution, blogs are pretty simple things fundamentally, don't they want total control over it? I'm sure

I don't really understand why Twitter would use another solution, blogs are pretty simple things fundamentally, don't they want total control over it? I'm sure they have the resources.

kitcar 14y ago
There isn't always a need to reinvent the wheel, even if you have the resources to do so; in this case Twitter isn't trying to compete on the technical functionality of their blog - therefore it doesn't make business sense for them to over-invest resources into it - they are therefore effectively outsourcing it (the technology side, at least).