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I worked for a newspaper group from 2001-2008 trying to convince them to reinvent themselves and veer off the suicide course they had chosen. They have to stop
by fallous 13y ago
I worked for a newspaper group from 2001-2008 trying to convince them to reinvent themselves and veer off the suicide course they had chosen.
They have to stop trying to be "portals" in the crap late-90s meaning (which reflects their legacy model, especially AP-affiliated era) and start differentiating.
If you're a local paper, stop wasting newsprint on regurgitating what everyone already saw on a website, television, or heard on a radio while you were still busy laying the pages out. Stop stroking your vanity opining in editorials about things for which you have no special knowledge and demonstrate that the only reason your opinion is more "valuable" than the reader's is that you buy ink in barrels.
If your content is valuable to readers and actually has lasting value, they'll still buy it in print. They'll also buy it as a pushed product to whatever device they prefer. If it's valuable to other content outlets, they'll pay for it as well. Drop your AP affiliation (a rent-seeker that makes government look amateur in comparison) and actually sell to aggregation or re-print customers instead of paying AP for the privilege of sniping your content for resharing and offering you nothing of significance to your readership.
Unfortunately every news group I encountered in those 7 years were too hide-bound to "how we used to make money", and the vast majority were inbred from top to bottom. Run a multi-million dollar news group? Well obviously you started as a cub reporter and have a journalism degree, which of course makes you imminently more qualified to see into future markets than some outsider who isn't a journalist.
The industry has signed up for a suicide pact, and only after they succeed in that will new and viable players rise up to fill the real demand for relevant news.