I remember having a support ticket with Heroku about this. I found the feature through tyring to create a Facebook app. I then asked if I can use the platform

I remember having a support ticket with Heroku about this. I found the feature through tyring to create a Facebook app. I then asked if I can use the platform for non-Facebook apps. Here's their response: "Hi– it's not yet officially supported, but if you try pushing one, you'll find that it works."