3 ms·
Increase the price.
by orangethirty 13y ago
Increase the price.
- nazgulnarsil 13y agoincrease the price The creator is drastically underestimating how much removing this pain point is worth to people.
- ericd 13y agoHow much do you think he should charge? In a world of $8/mo Netflix, people make some pretty harsh value comparisons on services.
- orangethirty 13y agoI already said 10 for the MVP. But I will pay more for a more robust product. I know a thousand people would. That's a hundred grand without any VC drama. Under the radar.
- ericd 13y agoI know, I was asking the person I replied to, if he thinks ETM is dramatically undercharging. 9->10 is a pretty small difference with a potentially outsized effect on conversion.
- nazgulnarsil 13y agoAlways have a version that has what seems like just plain stupidly high pricing. Many people wind up getting the majority of their revenue from such an option.
- ericd 13y agoAh yeah, I remember that from Patio11's Business of Software talk. I was under the impression that that was mostly for B2B SAAS startups, though, largely due to corporate politics and things like SLA requirements, and just generally not caring a whole lot about money. B2C is a whole different ballgame. If I'm wrong, though, I'd really like to know. There's also the potential to make this B2B with nutritionists/personal trainers/etc, so your point isn't lost in any case.
- joverholt 13y agoNever underestimate someone's behavior of wanting the "best".
- orangethirty 13y agoIts not small. Say he gets 1000 customers in a month. That's a thousand dollar difference. Now, say he gets one thousand customers per month. It compounds pretty nicely. Just a dollar.
- AnthonBerg 13y ago$9 is perfect IMO. It completely removes the decision to buy or not – the psychological difference between $9 and $10 is greater than the numerical difference between 9 and 10.