I have found in my last several startup attempts that I'm wasting (using) far more time on design-related issues than I would care to. It is the one obstacle t

I have found in my last several startup attempts that I'm wasting (using) far more time on design-related issues than I would care to. It is the one obstacle that bars me from running full-speed with my ideas. Specifically, I think that if you look at giving equity to a designer justify it using the same <a href="http://www.paulgraham.com/equity.html http://www.paulgraham.com/equity.html">Equity Equation</a> it looks favorable. However the equity equation lets you figure out a max, but not what is typical. In this particular instance, we have a working app running and the basic design is done, but it needs fine tuning and ongoing love. In general I'm wondering what a fair-shake would be for a partner in starting a new project. I'm also interested in the general case, too, of a brand-new startup.