Amen. Furthermore I cannot believe that each fractured distributor is going to invest anywhere near the amount of time and intelligence into the user experience

Amen. Furthermore I cannot believe that each fractured distributor is going to invest anywhere near the amount of time and intelligence into the user experience as Netflix/Hulu has. Neither Netflix or Hulu have got it spot on but they are leagues ahead of any of the old school distributors and rights owners who clearly don't understand or indeed care about their audience.