I am one of those people who just don't get twitter. I have some friends on it, it seems to me all they use it for is pointless chit-chat. I am slightly intrigu

I am one of those people who just don't get twitter. I have some friends on it, it seems to me all they use it for is pointless chit-chat. I am slightly intrigued by the potential for real-time search. Like the picture of the plane in the Hudson which appeared on twitter. But how do you rank search results? What about people like me, whose work requires deep focus, how would I with minimal twittering ever generate enough followers to get something out of a twitter search?