Maybe the concept is not new, but the example he uses is brilliant. Everybody eats, everybody has at one point or another tried to democratically decide where

Maybe the concept is not new, but the example he uses is brilliant. Everybody eats, everybody has at one point or another tried to democratically decide where to eat, and everyone that likes food dislikes/hates McDonalds. The article is funny, it anchors the idea to a global brand, and so it will be easy to remember for anyone who reads it. I feel as if you read this as simply a rehash of known techniques, and what I saw was a light hearted/entertaining story, that anyone can relate to and take value from.