Human nature. People get burned when they assume honesty and find that counterparties are dishonest. It's harder to get burned if you go into business or othe

Human nature. People get burned when they assume honesty and find that counterparties are dishonest. It's harder to get burned if you go into business or other intellectual relationships without expecting honesty. And I think, push come to shove, many founders will do what is necessary (no matter how unscrupulous) to keep their startup alive or to ensure the big payday, even if it comes at the price of turning back on promises or contracts with customers I recommend you read http://www.zerohedge.com/node/13972 http://www.zerohedge.com/node/13972 (the Conflicts/"Full Disclosure" Policy for zerohedge.com) as I think it captures the point very well.