Curious... From the end of the article: Hastings is even considering hiring cinephiles to watch all 100,000 movies in the Netflix library and write up, by han

Curious... From the end of the article: Hastings is even considering hiring cinephiles to watch all 100,000 movies in the Netflix library and write up, by hand, pages of adjectives describing each movie, a cloud of tags that would offer a subjective view of what makes films similar or dissimilar. It might imbue Cinematch with more unpredictable, humanlike intelligence. This appears to describe what the linked search engine is doing.