This article sort of glosses over the exact user data lost in the data breach: names, email and physical addresses. For users some, phone numbers, date of birth

This article sort of glosses over the exact user data lost in the data breach: names, email and physical addresses. For users some, phone numbers, date of birth and occupational info. That is a lot of personal data to lose given Reputation.com's supposed to be opening a data privacy vault this year.[1] The founder gave interview to Fox March 1st describing Reputation.com's move into vendor relationship management.[2] Advocates for personal data vaults / VRM business model[3][4] like Reputation.com and Personal.com stress that personal data is mishandled today, especially by data brokers. Thus it must be particularly frustrating for Reputation.com to be directly involved in a data breach. [1] http://www.nytimes.com/2012/12/09/business/company-envisions-vaults-for-personal-data.html?pagewanted=all http://www.nytimes.com/2012/12/09/business/company-envisions... [2] http://www.reputation.com/reputationwatch/multimedia/michael-fertik-fox-markets-now-data-vault http://www.reputation.com/reputationwatch/multimedia/michael... [3] https://cyber.law.harvard.edu/projectvrm/Main_Page https://cyber.law.harvard.edu/projectvrm/Main_Page [4] http://www.nytimes.com/2012/02/13/technology/start-ups-aim-to-help-users-put-a-price-on-their-personal-data.html/ http://www.nytimes.com/2012/02/13/technology/start-ups-aim-t...