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If everybody (but you, presumably) is happy with McDonald's then the onus is on you to change their minds. The trick only works when there is a consensus to str
by mseebach 14y ago
If everybody (but you, presumably) is happy with McDonald's then the onus is on you to change their minds. The trick only works when there is a consensus to strive higher. If you fail to do that, then, eventually, you will have to say "screw you guys, I'll go to the ramen-place alone then".
- aflinik 14y agoIf you had a better idea you should have started with it in the first place. It should work equally well as a creativity trigger, and if nobody comes up with something different you still end up with a choice that's not so bad.
- jonb 14y agoIndeed. Steve Jobs apparently said "The name of the company is Apple unless you can think of something better by tomorrow." And they couldn't.