This is what's really happening with the McDonald's theory- it's a resetting of expectations by asking a different question. We can't ever figure out lunch beca

This is what's really happening with the McDonald's theory- it's a resetting of expectations by asking a different question. We can't ever figure out lunch because we're thinking "What would I really like to eat today?" and too often the answer is nothing. But if the question is, "What is better than McDonalds?" you might have some ideas. Even if you like McDonalds, this question is more concrete and answerable.