I don't know, most of those initial reactions make sense to me. I think it's as simple as others are saying: in a market full of humans, making sense is not a

I don't know, most of those initial reactions make sense to me. I think it's as simple as others are saying: in a market full of humans, making sense is not a dependency of success. and many of us justify the things that succeed after the fact. If we're dismissing things for good reasons, I don't think we should try to inhibit our reasoning in order to just be less discriminating. Instead, the magic (or at least seemingly magic to engineers such as myself, when it works) of marketing is to account for and scrutinize based on the irrational.