Related hack: When you can't make progress and choose between two comparable options, Dan Ariely (behavioral economist) recommends you flip a coin. As you flip

Related hack: When you can't make progress and choose between two comparable options, Dan Ariely (behavioral economist) recommends you flip a coin. As you flip it, the impact of a potential decision might prompt you to realize the outcome you truly want. However, there is a caveat: "The coin trick is indeed only useful for cases where the two options are of the same type (two cameras, two movies, etc). In your example, one option is more tempting in the short term (chocolate cake) while the other is better in the long term (fruit). In such cases we should not trust our gut feelings to drive us to the best decisions." http://danariely.com/2013/01/05/ask-ariely-on-stretching-time-coining-decisions-and-gifts-of-effort-not-money/ http://danariely.com/2013/01/05/ask-ariely-on-stretching-tim...