One of Umair's theories is that traditional industrial-era representations of the firm (i.e. crass commercial corporation) are headed towards irrelevance. In t

One of Umair's theories is that traditional industrial-era representations of the firm (i.e. crass commercial corporation) are headed towards irrelevance. In their stead, firms which leverage the wealth of information/value outside the firm (i.e. GOOG) will create huge value. GOOG leverages information outside the firm...and that info stays outside the firm (at least as far as search is concerned). This is generally referred to as "edge competency." IN CONTRAST, facebook sucks information in from the outside world, and keeps it inside the firm. Ergo, it is "evil." He is right, in that this is not a sustainable strategy.