There have been a few key data points lately: * Snakes on a Plane - large blogosphere audience, no bumbs-on-seats * Web-Cameron and other election focussed un

There have been a few key data points lately: * Snakes on a Plane - large blogosphere audience, no bumbs-on-seats * Web-Cameron and other election focussed unicast - "preaching to the converted", or "shouting into the ether" it used to be called * People selling real items on internet fare better than those selling blogging/tweating related items