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> But yes, the $30 / 1 day data isn't large enough to draw any real conclusions. It's your business and one primary reason you are where you are is that you've

> But yes, the $30 / 1 day data isn't large enough to draw any real conclusions. It's your business and one primary reason you are where you are is that you've used your "nose for business" along the way to make judgments - judgments, I'm sure, that in many cases could be classified as "Not enough data to make a conclusion" yet you made a conclusion, were right, and here we are. If you think that the data tells you that it's not a worthwhile place to advertise, then go with that. The statisticians and internet commenters with nothing at stake will always ask for "proof" (in terms of trial runs, # of impressions, 30 days, etc) but never forget that you are where you are because of your decision making ability... And just to be clear, I'm not trying to disrespect/discredit/etc corin_'s comment - mine is just a general comment meant to say that "educated intuition" is just fine when you are a business person running a very small business.

corin_ 14y ago
No disrespect taken - just to clarify, I did similar to him in terms of not spending enough to judge fully but deciding not to commit more time/money into finding out, and think that's a fine (and often necessary) way of doing business, even for people like me who are spending six figures a month on advertising, not just for small businesses. My bigger point was just that while individuals can make these judgement calls, their experiences shouldn't necessarily be looked at by others. The problem with blog posts like these is that too many people will look at them and think "so that's the CTR/eCPC/etc. price I can expect" or "those results are what I can expect", without realising that at a $30 spend it's pretty irrelevant to them.