I think an awful lot of people who advertise on Reddit just don't know much about advertising, but often think they do. For example, I followed the link to /r/

I think an awful lot of people who advertise on Reddit just don't know much about advertising, but often think they do. For example, I followed the link to /r/selfserve and saw someone complaining: "$100 for 13,000 impressions is a rip off. I've been advertising for years online and this is lowest I've seen by a mile" and following up with a comment saying "$100 buys 150k impressions anywhere else". At that price you're going to be getting low quality impressions wherever you buy, and if he's never seen a CPM rate like that before he's got a very limited experience in his years of advertising. In my world, as long as clicks are well targeted I have no problem hitting an eCPC of $1, and I spend a hell of a lot of advertising money getting those clicks. No doubt people who actually work in advertising and know what they're doing aren't talking about it online, whereas the people we hear from are those who spend a tiny amount (normally $30, much too little to judge on) and don't necessarily understand too much about what they're doing. That said, I don't know enough about it to have any decent thoughts on the subject, I've spent a few bucks just to see how the booking system works but never put any effort into getting results from it - I didn't like the system too much and wasn't optimistic that it could give good results. So on the one hand, this comment is just uninformed complaining about others, but on the other, I've probably spent more than most people who complain about Reddit advertising yet I know I don't know enough to judge it. Note to OP: Most of this comment was about the overall situation not you. That said, I do think that spending $30 and coming to any conclusion stronger than "it's not worth my effort to try and find out if Reddit advertising can help me" is based on too little information. Edit: To add some more general feedback about Reddit advertising, my feeling is that right now they're the worst of both worlds (self-serve and account managers). Most platforms buy me lunch to ask what I want to do with them, some, like Facebook, make me book in manually, but with that manual work comes the added value of the options they give - with Reddit you have to do it all yourself while getting hardly any flexibility. (And even with Facebook, I still have an account manager, an account strategist and a technical account manager, all three of whom are reachable on mobile any time they're needed even outside office hours.) I get that Reddit self-serve is still young, and I've heard talk of improvements on the way (such as paying CPM rates), but right now it just feels far too amateur to keep my attention - from the selling all the way through to the reporting - despite the fact that I use Reddit myself.