>The cost of quality customer support can easily be mitigated by factoring it into cost of your product. Sure, but that only works for high end products. Apple

>The cost of quality customer support can easily be mitigated by factoring it into cost of your product. Sure, but that only works for high end products. Apple might be able to get away with this (and, in fact, they do exactly this by virtue of offering free in-person support at their stores). But the high end is a miniscule part of any market. But Dell? Samsung? Do you really think you can sell ten million units and offer expert support for all of them? The Rackspace and 37 Signals examples don't apply. In both cases, they can assume a certain level of competence on the part of their customer. My mom isn't going to set up Basecamp. My grandmother isn't going to be spinning 30 or 40 Linux VMs. Rackspace and 37 Signals offer excellent tier 2 support, with the assumption that you're competent enough to do your own tier 1 troubleshooting. That most emphatically does not apply to the vast majority of products.