3 ms·
It's a question of which market makes for a better start. You can always expand into larger markets over time. If the home schooling niche has many of the same
by skmurphy 18y ago
It's a question of which market makes for a better start. You can always expand into larger markets over time. If the home schooling niche has many of the same properties that the K12 or college markets do that are relevant to your application then it doesn't hurt to start there.
You should also note that because the markets communicate poorly (school districts don't tend to reference home schooling buy decisions) you can actually price differently in the two markets (e.g. lower in home schooling to get started without contaminating your mainstream price or enabling arbitrage).
- thismat 18y agoYou bring up a good point, it would be a lot cheaper and easier to go after the home schooling market. I see what you're getting at and I have to say, I do agree. Come to think of it, providing a local community of home schoolers would definitley put you in a niche market and ensure (if you're product is worth it) that you'd build a stable base of customers. Good points.