Headline should say, "...according to wild guesses". From the article: In the absence of any remotely accurate research, he estimated that the average print re

Headline should say, "...according to wild guesses". From the article: In the absence of any remotely accurate research, he estimated that the average print reader gives 25 minutes of his or her daily life to the newspaper. And 35 minutes on a Sunday. He also estimated that the average print reader looks at 24 pages in that newspaper. These seem like pretty high estimates to me.