Yep, great point, it cannot possibly hurt Apple to have new customers coming into the ecosystem. After all they are going to be buying apps from the app store w

Yep, great point, it cannot possibly hurt Apple to have new customers coming into the ecosystem. After all they are going to be buying apps from the app store where Apple takes a 30% cut. The device is only the beginning. They are probably also likely to buy other Apple products - like MacBooks. This was Jobs' strategy when he moved advertising dollars to the iPod. He knew it would move more Macs (although in the early days iPods required a Mac).