2 ms·

Absolutely. 20,000 people a day is definitely worth 35 dollars per day. That would mean, if your ads were impression-based, your CPM of $1.75. You pay $45 CPM

Absolutely. 20,000 people a day is definitely worth 35 dollars per day. That would mean, if your ads were impression-based, your CPM of $1.75. You pay $45 CPM for eyeballs on a site like backpacker.com, which actually has a tight audience, but you're gonna get $1.75 unless your site is just spam. CPM means cost per thousand eyeballs. I'm talking about impressions here just to simplify things.

staunch 18y ago
This site could easily make $10k/mo+ with ads.
WalterGR 18y ago
The reason I ask is that my site gets about 7,000 unique visitors a day. If 20,000 = $35 a day, 7,000 = $12.25 a day. I make about half that. I don't recall seeing any articles on HN about advertising options (AdSense vs. AdBrite vs...) or optimization. (Though it's possible I've simply missed them.) Any good resources I should investigate?
- andrewljohnson 18y ago
  What's your website?
  - WalterGR 18y ago
    http://onlineslangdictionary.com/ http://onlineslangdictionary.com/
    - andrewljohnson 18y ago
      It does seem to me like "you're doing it wrong." I don't know why you are showing adsense ads for dictionaries on your site. I can't imagine your audience is the sort that buys dictionaries. Given you are a slang dictionary, I imagine your users are young. And most young people get their dictionaries online. It seems like such an oxymoron that you would have an ad to buy something printed on your dictionary website. Your ad sense literally show ads for a printed competitor to your site. It seems to me you have your adsense set up wrong, or naively. If I go to a page and look up a word slang for a word like girlfriend, you should show me ads for dating! When I look something up in your dictionary, then you start to know who I am and you can show me relevant ads. As it was, all I get is banners for online colleges and slang dictionaries and a Google ad for Ask.com. You just need a bit better ads... I guess I was wrong about being able to put up random ads, but I think you could make more if you thought about it more.
      - wenbert 18y ago
        I think he just needs to place the ads properly. Those link ads, in my experience, are wonderful.
        WalterGR 18y ago
        Do you think the ads are improperly placed?
        wenbert 18y ago
        In my own opinion, yes. If I were the owner of the site, I would use a Link Ad just below the The Online Slang Dictionary with the same background color and white text color. And I would add another Link Ad below Welcome to The Online Slang Dictionary this time with a white background. Then I would remove the big vertical ad and place it in a box similar to the "Subscribe to updates" and "Bookmark or share" boxes and label it with maybe "Other Resources" -- after all Google text ads are relevant :P Just my own 2 cents... :)
        WalterGR 18y ago
        Thanks for the feedback! I actually used to have the big vertical ad ("wide skyscraper") in the right sidebar (where the "Subscribe to updates" etc. boxes are) but it performed terribly. Putting it where it is now increased clickthroughs by something like 10x. BTW, Google's AdSense terms "[prohibit] placing ads under misleading headings such as 'resources' or 'helpful links.'" https://www.google.com/adsense/support/bin/answer.py?answer=136881 https://www.google.com/adsense/support/bin/answer.py?answer=...
      - WalterGR 18y ago
        You just need a bit better ads. I'd be quite happy with better ads, but my understanding is that one's control over what AdSense ads display on one's site is limited. Using the "competitive ad filter" you can explicitly block specific ads, but there's no opposite analogue: you can't say what kind of ads you want to run on certain pages. The ads that run are up to Google's discretion. It does its best to determine what the page is about and shows ads accordingly. Perhaps I need to tweak the template text, meta description, and meta keywords - but again, Google has final control over what ads are run.

staunch 18y ago

This site could easily make $10k/mo+ with ads.

WalterGR 18y ago

The reason I ask is that my site gets about 7,000 unique visitors a day. If 20,000 = $35 a day, 7,000 = $12.25 a day. I make about half that. I don't recall seeing any articles on HN about advertising options (AdSense vs. AdBrite vs...) or optimization. (Though it's possible I've simply missed them.) Any good resources I should investigate?

andrewljohnson 18y ago
What's your website?
- WalterGR 18y ago
  http://onlineslangdictionary.com/ http://onlineslangdictionary.com/
  - andrewljohnson 18y ago
    It does seem to me like "you're doing it wrong." I don't know why you are showing adsense ads for dictionaries on your site. I can't imagine your audience is the sort that buys dictionaries. Given you are a slang dictionary, I imagine your users are young. And most young people get their dictionaries online. It seems like such an oxymoron that you would have an ad to buy something printed on your dictionary website. Your ad sense literally show ads for a printed competitor to your site. It seems to me you have your adsense set up wrong, or naively. If I go to a page and look up a word slang for a word like girlfriend, you should show me ads for dating! When I look something up in your dictionary, then you start to know who I am and you can show me relevant ads. As it was, all I get is banners for online colleges and slang dictionaries and a Google ad for Ask.com. You just need a bit better ads... I guess I was wrong about being able to put up random ads, but I think you could make more if you thought about it more.
    - wenbert 18y ago
      I think he just needs to place the ads properly. Those link ads, in my experience, are wonderful.
      - WalterGR 18y ago
        Do you think the ads are improperly placed?
        wenbert 18y ago
        In my own opinion, yes. If I were the owner of the site, I would use a Link Ad just below the The Online Slang Dictionary with the same background color and white text color. And I would add another Link Ad below Welcome to The Online Slang Dictionary this time with a white background. Then I would remove the big vertical ad and place it in a box similar to the "Subscribe to updates" and "Bookmark or share" boxes and label it with maybe "Other Resources" -- after all Google text ads are relevant :P Just my own 2 cents... :)
        WalterGR 18y ago
        Thanks for the feedback! I actually used to have the big vertical ad ("wide skyscraper") in the right sidebar (where the "Subscribe to updates" etc. boxes are) but it performed terribly. Putting it where it is now increased clickthroughs by something like 10x. BTW, Google's AdSense terms "[prohibit] placing ads under misleading headings such as 'resources' or 'helpful links.'" https://www.google.com/adsense/support/bin/answer.py?answer=136881 https://www.google.com/adsense/support/bin/answer.py?answer=...
    - WalterGR 18y ago
      You just need a bit better ads. I'd be quite happy with better ads, but my understanding is that one's control over what AdSense ads display on one's site is limited. Using the "competitive ad filter" you can explicitly block specific ads, but there's no opposite analogue: you can't say what kind of ads you want to run on certain pages. The ads that run are up to Google's discretion. It does its best to determine what the page is about and shows ads accordingly. Perhaps I need to tweak the template text, meta description, and meta keywords - but again, Google has final control over what ads are run.