If the idea is so exciting that people might jump on it even if there are 1 or 2 competitors ahead of them, then you'd better be confident in your ability to ex

If the idea is so exciting that people might jump on it even if there are 1 or 2 competitors ahead of them, then you'd better be confident in your ability to execute. Because as soon as you launch more competitors will come. On the other hand, I implemented a blindingly obvious idea for photo sharing that is so clearly the right way of doing things, I thought for sure tons of other sites would be doing the same thing in no time. Four and a half years later it's still unique. Just ship it and see what happens.